In 2007, Consumer Reports ranked Starbucks’ coffee behind McDonald’s Premium Roast. Ouch. Peet’s maintains a strict standard of freshness by hand-roasting every batch “to order” in its roasting facility in California (which is a LEED Gold certified facility). In Peet’s shops, coffee is served within 30 minutes of brewing to ensure freshness. Peet’s also provides the “roast on” and “purchase by” dates on the coffee bags, which Starbucks doesn’t do. You can read more about the craft and detail Peet’s puts into coffee on this page of Peets.com.